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The Deans of Green
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What Consumers are Looking for in a Green Builder
comments (0) November 20th, 2009 in Blogs
Daniel Morrison, Executive editor, Fine Homebuilding & Green Building Advisor
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Need some business? Download a free guide and learn what customers are looking for in a builder. Read more.
Builders and remodelers are often seen in the same light as attorneys and auto mechanics - necessary, tolerated, but not especially embraced by society. That may be because in most places, the bar is set pretty low to become a builder or remodeler.
Unfortunately, a lot of underqualified folks get into the trades. Many backed in because they couldn't think of anything else to do and the home-building market was booming. But surely there are some good (and even great) builders out there, right? So how do consumers go about finding the good ones?
Tools for consumers
I recently edited a white paper for GreenBuildingAdvisor.com titled Thinning the Herd: How to Pick the Best Eco-Builder (free registration required), which provides consumers with answers to commonly asked questions about building green homes, and provides them with tips for pinpointing the right builder for a project.
But there's good reason why you should read this too. Understanding what potential customers are looking for ahead of time means more potential business and the ability to stay busy in a down economy.
Even if you're not looking to position yourself as an "eco-builder," these business tips can be applied any type of builder-customer relationship.
Afterall, when it comes to thinning the herd of builders, you don't necessarily have to be running the fastest, you just need to run faster than the guy next to you. Think of this download as a jumpstart.
Dan Morrison is the managing editor of GreenBuildingAdvisor.com.
posted in: Blogs, business, green building
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