Much More Than a Magazine
Website, podcast, demo house, and #KeepCraftAlive — and more to come.
Soon after I took leadership of Fine Homebuilding Magazine, I found myself changing the way I talked about this brand. I began to drop the word “magazine,” and started referring to what we do as “content” rather than “articles.” This shift in language is subtle, but represents a substantial expansion in Fine Homebuilding’s focus. We aren’t just a magazine anymore.
At a time when other publications are shrinking and struggling, Fine Homebuilding continues to expand. Last year, in addition to providing our usual magazine content, we made time to redesign and relaunch FineHomebuilding.com, create a popular weekly Fine Homebuilding podcast, build our first ProHOME demonstration house, launch the Keep Craft Alive movement to celebrate craftsmanship and raise awareness of careers in the trades, and sign on a group of talented ambassadors who embody the Fine Homebuilding brand. I’m proud of what our small staff has accomplished in the span of a year, but we’re just getting started.
The first big change for 2017 is an internal one. To keep up this momentum and better position us to shepherd new initiatives, I’m shifting my focus to finding and developing new ways to give you the best building content possible, and I’m turning over the day-to-day operations of the magazine to Justin Fink. Fans of Fine Homebuilding will already be familiar with Justin’s work in print, as a voice in many of our videos, and as the host of our podcast. I challenge anyone to find an editor who is better versed and more engaged in their publication’s subject matter. His combined experience on job sites and creating content make him an ideal choice for the editor position, where he will continue to bring a level of understanding and a commitment to quality that you’ve come to demand from this brand. Stay tuned — it’s going to be another exciting year for Fine Homebuilding.