Tape measure serves as a rip guide
When I have to rip a sheet of drywall, I could measure down on both ends, snap a chalkline and cut freehand, but if I did that every time, my kids would go hungry. Professional drywallers avoid all that measuring and marking by using a tape measure as a rip guide for the knife.
Being right-handed, I grasp the tape in my left hand and the knife in my right. After jabbing my knife blade into the board at the correct width, I push the hook on the end of the tape against the knife blade (others prefer to capture the knife blade inside the hook). In my left hand, I hold the tape box with the last three fingers while pinching the tape blade between my index finger and thumb. As I'm making the cut, my index finger slides along the tapered edge of the drywall, effectively becoming a rip fence.
One common error apprentices often make is putting too much tension on the tape, which inevitably throws off the cut. I urge them to forget about the tape blade and to concentrate on moving both hands at the same speed and in the same direction ("Use the force, Luke"). When they finally relax, the tape blade gives just the subtle guidance they need to execute a perfect parallel cut. The left hand slides smoothly along the edge of the drywall, and the knife blade in the right hand gently scores the face of the panel.
To make his tape measure serve as a makeshift rip fence, the author pushes the hook on the end of the tape against the knife blade that he holds in his right hand.
With his left hand, he pinches the tape between his thumb and index finger; the index finger serves as the fence that runs along the factory edge of the board.