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The Deans of Green
Position Yourself as an Expert Green Builder
comments (0) December 10th, 2009 in Blogs
Daniel Morrison, Managing Editor, GreenBuildingAdvisor.com
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One of the things I liked about being a remodeler was that it was so easy to set myself apart from other remodelers—all I had to do was return a phone call to be head-and-shoulders above the rest. If I coupled that with being on-time to an appointment AND wiping my feet before entering the house, I practically had the job sewn up.
One of the things I didn't like about being a remodeler weas being painted with the same broad brush as the bad builders and remodelers. As a result, I spent a lot of time battling 'dumb pricing' and 'dumber workmanship' while pursuing smart building practices.
The good news is that with such a low bar, it’s pretty easy to set yourself apart from the pack. But why be satisfied with positioning yourself away from the worst, and among the ‘good’? Why not position yourself as among the best? That’s what this month's dowloadable white paper (Stand Out From the Pack—Position Yourself as an Expert Eco-Builder by Michael Strong and Dina Lima is about. To download the paper, go to http://www.greenbuildingadvisor.com/content/stand-out-pack-how-position-yourself-expert-eco-builder
Green building is one way to deliver the next step in quality—because it comes with built-in advantages (like comfort and low utility bills) and quality assurances (in the form of green ratings). Most of these steps focus on what the best builders do anyway: communicate, differentiate, and manage projects in an organized manner. When you add best business practices to best building practices, you position yourself as the best.
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About the Deans of Green
Rick Arnold knows his stuff. During his tenure as a contributing editor for Fine Homebuilding, Rick has written several dozen articles related to framing and roofing, and he's also one of our most trusted tool reviewers. For this blog, Rick is going to let readers know what it's like transforming a historic home into a modern, green structure.
Rob Moody began his building career in 2000 by renovating a historic home. He is a nationally known speaker, consultant and instructor in sustainability and green building. Currently, he works with his wife, Lindsay, at Organic Think Inc, a green consultation and education firm and
is a partner in the National Center for Sustainability.
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