Self Taught MBA: Empowering Homeowners at ArmchairBuilder.com - Fine Homebuilding
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Building Business

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Self Taught MBA: Empowering Homeowners at ArmchairBuilder.com

comments (1) November 13th, 2012 in Blogs
FPR Fernando Pages Ruiz, contributor

On his website, Michael Luckado provides help through blogs and videos for small and large DIY projects, such as installing a glass-tile backsplash or replacing a roof.Click To Enlarge

On his website, Michael Luckado provides help through blogs and videos for small and large DIY projects, such as installing a glass-tile backsplash or replacing a roof.


On his website, Luckado provides help through blogs and videos for small and large DIY projects, such as installing a glass-tile backsplash or replacing a roof. On larger projects, such as whole-house construction, he recommends that homeowners hire out as much of the work as possible, acting as general contractors to save time and money, and picking only a few projects to handle personally. "I think homeowners can get the best price and outcome by choosing which projects they would like to do themselves either because of the savings or just because they like doing it and have the skills," said Luckado.

Based in Hawaii, ArmchairBuilder.com has a following throughout the United States, Canada and England. "The UK has a major push to get people to build their own home. They are coming up with ways to make it easier for people to tackle the home-building process, as it was in the old days. Hopefully the U.S. will see how successful this is and follow their lead," Luckado said. He no longer takes on projects personally. "We will give guidance, but we don't take on specific local projects," Luckado said. "We are too busy at the moment creating content for ArmchairBuilder.com. Our philosophy is that through the Internet, we can help thousands (or hopefully hundreds of thousands) of people versus just a handful working one-on-one."

ArmchairBuilder.com launched in August of last year, so it's impossible to know now just how successful the business model will prove, but the concept lines up with a trend toward consumer empowerment that has already altered the fields of financial investment, medicine, law, and real estate. In Luckado's view, "There is a huge need for good-quality, trustworthy information about building, remodeling, and repairing homes. The building business doesn't have the best reputation. Our goal is to provide good information so people can save money and get exactly what they want without unnecessary hassles. So, yes, I think this business model has huge potential to help people, and if we can accomplish that, we have a business." 

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Comments (1)

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Posted: 3:54 am on May 15th

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