Self-Taught MBA: Getting Social With Guerrilla Marketingcomments (7) January 17th, 2013 in Blogs
Once you have built your page with general business information, some pictures, and comments, you get the ball rolling by inviting your friends. If you already have a personal Facebook page, just look for the "invite friends" window on the right hand side of the screen (or click on the arrow next to "Build Your Business" in the upper right) and start selecting those you wish to invite. When they come to visit, most will select to "like" your page (the thumbs-up logo), which means that their friends will know they liked your page and they will receive a notice every time you update information. Â
You can see how this will grow exponentially and how simply updating your page makes it easy to stay in touch with the community and your customers. Other ways of getting the ball rolling include an email link that Facebook offers to invite your email contacts. You'll find this tool on the "Build Your Business" tab at the upper-right area of your page. Select your email service, enter your password, and see your contact list pop up. You can then select those you want to email; Facebook will do the rest automatically, emailing all your contacts an invitation to "like" your page.
Here's what it looks like:
A suggestion for your Page will be sent to your subscribers who are already on Facebook.
Fernando Pages suggested you check out his page.
Simple enough, but powerful. As soon as 30 people "like" your page, Facebook will begin tracking activity on your page in a window with a chart labeled "Insights." This way, you know how many people have seen your business promotion, and you can tweak your approach to maximize results. You should also add a link to your Facebook page on your email signature and your website, if you have one.
Social housekeeping Â
Soon enough, you will begin to get traffic and, inevitably, comments. Good comments are great and the only reply needed is "thank you." Criticisms can be a little harder to deal with, but they require a response. Sometimes a simple apology works. At other times, it's best to take the matter out of the public eye by asking the individual posters to contact you privately by email or phone to discuss the situation. If an unhappy customer posts multiple complaints, you can delete all but one that contains your invitation to deal with the matter person to person, and then block this individual from posting additional comments to your site.
If you want to spend a couple of hours learning the basics of social media, as I did, I encourage you to see this free webinar, Discovering Social Media.
Next time, I'll discuss LinkedIn, a social-media site geared to business-to-business activity and is perhaps the best means of reaching customers for subcontractors and consultants. It's also a great way for homebuilders and remodelers to participate in business forums.
Additional resources Â
Social media and what to avoid
Facebook community and guidelines
Twitter logo information
This list adopted from Using Social Media for Your Business, Amanda Bergstorm, Nebraska Cooperative Development
posted in: Blogs, business
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