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Better than Plumb

Better than Plumb


A little constructive criticism

comments (0) March 6th, 2008 in Blogs        
Kevini Kevin Ireton, editor-at-large
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I neglected to post an entry here last week because all my energy has been going into an essay about green building that I’m writing for this year’s Houses issue. Well, I finally got a rough draft that I was happy with and gave a copy to my boss to get his feedback. Secretly, I think I knew that I was pushing the boundaries of what the editor of Fine Homebuilding could say about the state of building in this country. But I was also feeling pretty smug about what a great writer I am.

My boss sent me a page of thoughtful criticism, but what jumped out at me was his assertion that the piece was a “relentless, humorless, unbending screed.” I had to look up screed. I knew it wasn’t going to be good. It means a long piece of writing, one typically seen as tedious; a rant; a diatribe.

Maybe I shouldn’t have compared the houses we build today to cancer cells, “proliferating across the country, using too many resources in their construction, and then, voraciously, insidiously gobbling fossil fuels day after day, year after year, slowly killing their host.” Actually, I might have gotten away with that outrageous analogy—if I hadn’t gone on to speculate that the current slump in the housing market might be a good thing, like chemotherapy, slowing down the aforementioned cancerous growth.

Needless to say, I was pissed about the criticism, in part because it meant I wasn’t done with the damn essay, but mostly because my boss was right. It was an unbending screed, and it wasn’t going to change anybody’s mind. No matter how passionately I felt what I felt. No matter how eloquently I expressed myself. Because here’s the thing: You can’t convince anybody of anything if they stop listening to you.

I was making other mistakes in the essay, too. I was introducing too many ideas without fully developing any of them, which reminded me of a letter that Wendell Berry once wrote to his friend Wes Jackson, the president of the Land Institute in Kansas. Wes had sent a piece of his own writing and asked Wendell’s opinion.

"My dear Wes, my dear friend and teacher, I'm bound to tell you, with great reluctance and entire respect, that I think this is bad work. It is full of ideas and insights that I recognize as brilliant and that have already been of the greatest usefulness to me, but I recognize them here only because I have heard you tell about them better than you have written about them here.

“… Nothing is fully or particularly or patiently developed. Some very large and problematical concepts you wave by with only a perfunctory assertion. And you don't make the connections, the transitions. Sometimes in lieu of a transition you offer only a label or heading. Sometimes you just ran the head of one concept into the tail of another. Reading, one is constantly wondering how you got to where you are from where you just were.”

We all need friends—and bosses—who will tell us the truth even if it’s not what we want to hear.


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