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NAHB: Big marketing potential in $8K tax credit
comments (0) March 18th, 2009 in Blogs
Richard Defendorf, contributor
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Whatever media builders use to promote sales of their homes, they’re missing out if they don’t put the $8,000 tax credit for first-time buyers at the forefront of their marketing.
That is the premise of a couple press releases posted this week by the National Association of Home Builders, which went to considerable lengths to highlight the potential benefits of touting the tax credit in builders’ online, print, and on-site advertising, and the importance of making sure salespeople and customers are clear about who qualifies for the credit and how it works.
“Homebuilders and their sales and marketing teams can use the credit to clear off excess inventory,” NAHB President and CEO Jerry Howard told more than 900 association members who on Monday called into an NAHB teleconference to learn more about marketing the program.
The details can in fact be a bit tricky, although a number of online resources have been created to walk buyers and builders through the particulars of the tax credit provision. Not the least of these is an NAHB own Web site created for that purpose (click here for link).
The group also has developed a page on social-networking site Facebook (click here for link) and a video on YouTube (click here) to help explain and tout the tax credit.
News publications also have been diligently trying to illuminate key points of the provision. Click here for a recent Wall Street Journal Q&A on the topic.
Acting quickly will be key to the success of the provision, since it applies only to home purchases made after April 8, 2008, and before December 1, 2009. But even if buyers end up leaning on the services of a tax professional for guidance, these sources will give customers – and builders – a running start toward making the most of the program.
posted in: Blogs, business
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