CSchinsky

CAROLYN SCHINSKY
Director of Social Media

Carolyn Schinsky joined Ryan Public Relations in 2003, bringing more than 20 years of marketing experience to her current position as Director of Social Media.

Schinsky oversees all social media functions for Ryan Public Relations clients and runs its most significant programs. She has extensive experience in brand building via on line marketing technologies, including Facebook, You Tube, Linked In, Twitter and other social networking platforms. She has successfully launched campaigns for a number of consumer brands, including Sweeney’s Mole Control products, Convenience Products’ Touch ‘n Foam, Seal-Krete and Touch ‘n Seal brands and Terro Ant Control and Fruit Fly products. Schinsky has managed one of the most successful campaigns in social media’s “short” history, the “I Hate Moles Contest” which is now in its fourth year. She has extensive experience working with bloggers in a variety of industries, including financial services, building and construction, home pest control and has significant expertise in running contests and other promotions with “mommy” bloggers. She has completed a number of webinars and other course work in social media.

Formerly, Schinsky held the position of Director of Direct Marketing and Client Relations with Aon Innovative Solutions. Her responsibilities included participating in high-level new business and client review presentations, integrating Customer Relation Management processes to increase client profitability and customer loyalty, coordinating direct mail programs with telemarketing efforts, developing effective scripting, and ensuring compliance with changing state regulations. Her clients included Sony, Hewlett Packard, Aon Home Warranty, Polaris and AAA Auto Club. Carolyn’s career experience also includes six years as Sales and Marketing Manager with AAA Auto Club, and four years as a Sales Representative with National System, Inc.

Schinsky holds a B.S. in Business with an emphasis in Marketing/Advertising from Indiana University. She enjoys an active outdoor lifestyle with a passion for running, hiking, swimming and tennis. Her husband and three children reside in Des Peres.

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