ConstantLearner

There appears to be much more to Fine Homebuilding's "blog" than simple run-of-the-mill blogging, i.e. textual discussions, occasionally running amok. There are educational videos, Code discussions, equipment reviews, etc. In much earlier days the center of shopping & communication could be found in the town square, where townspeople and fine craftsman would meet, and discuss business & "events". It was a cluster or center of activity (as was the local pub).

"Fine Homebuilding" is central to your market differentiation and a strong description of what one could expect to be addressed here. At the risk of seeming "quaint", this leads me to the less "slick" but maybe more descriptive suggestion for your blog:

"Fine Homebuilding's Square" ...or variation thereof.

For a one word option: "Foundations"

Good luck with the search!

As an occasional contrarian, I vote the following:

1) How many nailers are reviewed?
Fifteen(15).

2) How many features are covered?
Eight(8) specifically named as features ...***plus*** thirteen(13) more "desirable" design items discussed in detail but not specifically called "features" ...(then there were ten(10) variations of designed components shown and discussed quickly). So the question becomes, ...what really constitutes a "feature" ?

3) Which is Rick’s favorite?
The Bostitch!!!!!

BTW.... FHB does a great job of "enlightening" viewers and readers, who are interested in the what and how of "doing it better". Thanks!