I am a social media agnostic, Fernando. My business has a FB page, but I'm not convinced it does us much good. I guess it helps our visibility.
What I saw on some of the pages you link to (and esp. the Beazer homes) are people whose command of English is pretty crappy - grammatical mistakes, bad spelling, etc. That's both the people posting and, unfortunately, from whomever runs it for Beazer.
It obviously (or perhaps not so obviously) makes Beazer look bad for their public face to write poorly, but I also think having all these posts that barely make sense don't do their brand much good either.
Great piece, Fernando. There are always underserved markets - not always easy to see them. Nor do we always feel like doing it, but that's the opportunity - figure out how to do the things other people (either your clients or your competitors) don't want to.
Fernando - Edit FYI - I went searching for Business Planning - you've got Benshoof's name spelled wrong here. Ordered it from Builder Books - I'm a terrible planner and it's something I know I've needed to do for years. Thanks for the kick in pants.
Another good entry, Fernando - thanks. I've found having an office manager to be a critical piece in my business.
This is a great idea for a blog. For all of us who learned from Gerstel's book, our appreciation in advance for your contributions, Fernando. I hope all the young contractors who are debating how to proceed read this.
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