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Fernando, thanks for your review of Elements of Building book. Hopefully a good many of your readers will pick it up. It could return their investment a hundred or a thousand fold. It contains the kind of invaluable lore that can guide you to emotional satisfaction and financial success in our rough, rough enterprise of general contracting.
The other day I was talking to a transactional attorney. He says he could give his clients a 100 reasons for not signing the contract for every job they take. He could give them 1000 reasons for getting out of construction altogether. He knows they are not going to get out. They love building. So he does the best he can to help them along their perilous path. Kerson does the same.
I would just add one thought to your review. I think the book may be at least as valuable to experienced builders as to start up guys. It is more than an excellent refresher course. It is a source of new thoughts. I picked the book up expecting to scan it. Hours later, when I was finally able to put it down, it was full of underlinings meant to alert me to stuff I did not know or did not know as well as I should and understood better now.
that few of your readers will pick it up. Elements of Building is one of only half a dozen genuinely valuable books that have been written about construction company management in the last half century. I have read them all.
It was fun to see the old "Portable Office" idea (the subject of my first Fine Homebuilding article about 30 years ago) brought forward into our digital age. What struck me as especially good about your piece, Fernando, is that it focuses on essentials; you don't stuff every electronic possibility into your portable office -- and I have noticed that 21st century builders fall prey to excess accumulation of digital possibilities just as us veterans fell prey to piling up too many hand and power tools in the 20th century. (In fact, some of us have to fight off both inclinations today. Is there a twelve step group . . .?)
Of course, each of us would probably add one or two favorite items to your well-outfitted bag. For me it would be a headlamp, dust mask, and paper note pad with pen for use in the crawl space. I would not want to take electronics down there.
Dan's pocketknife seems indispensable, too, though I will opt for a meatloaf sandwich with swiss cheese and red onions -- or at least some high quality dark chocolate -- over his breath mints.
Right before New Years 2013 you asked me to contribute to your blog on builders' New Year's resolutions. I wrote you that I had tried. But I could not come up with a resolution. Resolutions, I told you, seemed to me perilously close to the writing of business plans. And that is a practice which I (along with Warren Buffett, as it happens) don't think is of much real world value . . . And especially not for builders.
Instead of planning we need to be always looking for opportunity, capturing it when it comes, sidestepping disaster, pivoting, turning, wheeling, dealing, going forward, backing off, adjusting, tacking, trimming, then going pedal to the metal. Something like that. Not planning. But instead playing it as it lays.
Well, I have to tell you, reading your great story about Michael Blend playing it as it lays up in Montana, I rest my damn case.
Once again, Fernando, real good information, especially for young builders. Like yourself, I was fortunate to get into multi-family units early. I built my first new small multi-family about 36 years ago. I built it in stages and entirely from savings, without a loan, paying as I went in sweat equity and spare cash.
Just the other day I figured out that over the years it has earned me, in rents and appreciation over two million dollars (inflation adjusted to 2012 dollars). It has paid every nickel of my family's basic living expenses. Thereby, it has, in effect, rendered the net operating income from my construction operations and writing into "free cash flow," available for other investment or to support non-profit ventures and fun. And, by the way, I have rented (very carefully) to a lot of great people. To this day I enjoy being a landlord who provides a good home at a fair price. Hopefully, this little tale helps inspire some young builder to create similar good luck for himself.
Please keep your wonderful blogs flowing.
-- David Gerstel --
I'm going to stay put, but even so that story about Jim was just plain good reading. -- David Gerstel --
“The opening line -- you don't have a business if you can't leave for a month and I (Benshoof) can fix your problems -- put me off. My instant gut reaction was: oh geez, is this guy another one of those self-styled construction industry experts who could not and/or has not run a construction company and is now going to feed us a bunch of glib clichés while glorifying himself. Those folks are as thick as fleas on a hound dog in our industry. Turned out he is not one of those guys, and my reaction is another lesson in the danger of confirmation bias: you get a story line embedded in your head and you tend to quickly read info in accordance with it. In contrast to the impression I got from his opening line, Benshoof comes across as very well informed, thoughtful, and low key, not arrogant. His core point -- "you've got to know your numbers," to quote a friend who like Benshoof is an entrepreneur with an MBA and with big time corporate experience -- is so important. They are dead right. Way too many of us, including myself when I started out as a builder, have gone into business without committing to the core work of running a business, namely the management accounting that Benshoof insists on. We go into not-working-for-a-boss and call that owning our own business. That said, with respect to another fundamental issue that Benshoof focuses on, I do prefer a somewhat different approach. The kind of business planning he suggests seems to me a bit too tidy for the turbulent realities of the construction world.”
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