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http://www.fastcompany.com/learning/bookshelf/mathews.html
Here’s an article about a new book. Don’t forget to click on and read the “Side Bar.”
The name of the book is: “The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything”, where the authors state that companies cannot meet “excellence” of the 5 most attributes of value to the customer: Product, Price, Access, Service and Experience, and still stay in business.
Replies
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http://www.fastcompany.com/learning/bookshelf/mathews.html
Here's an article about a new book. Don't forget to click on and read the "Side Bar."
The name of the book is: "The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything", where the authors state that companies cannot meet "excellence" of the 5 most attributes of value to the customer: Product, Price, Access, Service and Experience, and still stay in business.