marketing: yard signs
I have been targeting mailers and have been getting a good return on them. I was wondering how the yard signs work. Do you need to give the customer incentive to let you put you sign in their yard? do you just do it? I do remodeling work so I was also wondering if I should schmooze with some local architects. That seems to me to be a great way to get referals. Any advice on marketing would be greatly appreciated.
We ask. We offer no incentive. If they say or act uncomfortable at all we don't do it. We only post a sign during the period we work there. And we had realtor type signs made up instead of bandit signs. DanT
thanks dan, Do you order you signs over the web?
No, we use a local sign shop. With vinyl lettering it levels the field a lot and I like to use local where I can. DanT
We're usually on a job for 6 to 18 months. We need the signs not just for advertising but to help with deliveries too. We had 2' x 3' signs made up from thick aluminum stock, same as they use for road signs. Bolted with SS bolts to epoxy-coated unistrut for legs. Bury the legs in the ground a couple of feet and the sign isn't going anywhere.
We used to make them out of wood, tried the cheapy plastic ones, no good. These look great, are simple, and will last a looong time. Just like our work ;-)
Just a word of caution, signs also attract building inspectors, safety inspectors, by-law enforcement, etc. Have all your ducks in a row and pick your spots. I've done work without permits (pause for audience to gasp) and thought it a bad idea to put up a sign.