I know that lots of you guys have websites and that you are finally starting to see some business from them. You spend plenty of money making them as good as you can and you are investing your time and energy trying to help people find them.
I know that most of you don’t really understand much about why some sites may rank higher than others. It is a complex thing to get your head around, however the rules have just shifted in a very dramatic way.
It is a cat and mouse game between Google and the SEO people and Google has just played a trump card.
Paying for links is no longer being tolerated by Google. That means that if you are selling or buying links and a competitor knows that–you are at risk of being delisted from Google.
The days of directory sites are dead.
The phone book people will have to put a nofollow tag on all website links or risk being delisted by Google. (nofollow tags let google know that this is a paid for link and it will not count as a vote for that particular site–simply that Google’s spiders should not follow that link or add value to that link because it is ocurring on your site)
Matt Cutts is the guy that runs the Anti Spam team at Google.
He actually helps make the rules and his team doles out punishments.
You can interpret the rules any way you like… I just thought you may want to know that the rules have shifted.
Time to invest in creativity, or content. It is also a good day for people that are hoping to rank better for their given niche specialty. IN a few months there may be considerably less spam between you and your customers.
Tough for Taunton, since they sell ads.
Good for Niche Contractors that want more people to find them in Google.
I for one wish Taunton could be an exception to the rules because I see them as a noble company. I think it is an authority site and should therefore be exempt.
Fact is that google is experiencing a revenue downturn and they need to compete just like any other company. As with most things Google does, it has competetive and noble intentions. Cripple the competition and make the internet a better place in one brush stroke.
Will this put the kaibosh on your marketing plans?
Anyone from Taunton care to comment? Will you stop selling ads on your website or sell through Google?