Eastman Drops Perennial Wood Decking Line - Fine Homebuilding

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Eastman Drops Perennial Wood Decking Line

comments (3) February 27th, 2014 in Blogs
ScottG Scott Gibson, contributing writer

Perennial Wood, a brand of acetylated lumber used for decking, porch flooring and railing, has been discontinued by its Tennessee-based manufacturer.Click To Enlarge

Perennial Wood, a brand of acetylated lumber used for decking, porch flooring and railing, has been discontinued by its Tennessee-based manufacturer.


The Eastman Chemical Co. is throwing in the towel on Perennial Wood, a line of outdoor wood products preserved through acetylation rather than pressure treatment with more familiar copper-rich chemical formulations and has been distributed in the Northeast and South Atlantic regions.

The Kingsport, Tenn., company introduced Perennial Wood just two years ago at the 2012 International Builders' Show. Eastman announced at the end of January that it would discontinue the product line, leaving the acetylated-lumber business in the U.S. solely to Accoya.

"A lot of talented Eastman employees and external partners worked very hard on this project, and this outcome is not a reflection of their dedication or hard work," Eastman Vice President Tim Dell said in a prepared statement. "Additionally, this decision was not made based on product performance, but rather on the challenging economics of the product market."

American consumers are used to softwood decking that's been pressure treated with chemicals such as ACQ or copper azole, which replaced the more toxic chromated-copper arsentate at the start of 2004. Perennial Wood was one of several brands of acetylated or thermally modified wood that promised long-term protection from the elements without the use of heavy metals.

The process combined heat, presssure, and an organic compound called acetic anhydride, which Eastman liked to point out is also used to make products ranging from eyeglass frames to toothbrushes. The treatment process, which Eastman called "TruLast Technology," made wood less likely to shrink and swell, and somewhat denser than untreated wood. Treated wood also was 25% harder than untreated lumber.

Acetylated lumber would seem a perfect fit as consumers get more interested in green building and the less-toxic building products that come with it. But the decking, porch flooring, and railing that Eastman produced at its Tennessee plant apparently didn't catch on with homeowners or builders quickly enough to make the company's investment worthwhile.

"It was really gaining market acceptance," an Eastman spokeswoman said, "but the company felt that the economic return on investment would just take too long to realize."

 

 

 

 


posted in: Blogs

Comments (3)

AndyEngel AndyEngel writes: This one surprised me. Two or three years ago, when I was working for FHB's competition, Eastman went out of their way to get me information on this product even before it came to market. They made it sound like a major effort and a bunch of money had been invested, and from all reports, Perennial Wood was living up to its hype.
Posted: 7:37 am on March 11th

Luke_Johnson1 Luke_Johnson1 writes: It's really sad to see companies discontinue high quality waterproofing sealers when they aren't being profitable. This actually happens more than you might think. There are quite a bit of great products in all types of business that are discontinued due to their lack of sales.

Luke | http://www.waterproofingsolutions.com.au/balconies.html
Posted: 3:25 pm on March 7th

conncarp conncarp writes: Bummer was hoping to use for my deck next summer!!
Posted: 9:15 pm on March 2nd

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