Starting out and looking for some general advice on marketing/drumming up business
I’m relatively young (32) and have started a small construction company. I’ve been working in the residential carpentry field for most of my life and have done it all from sweeping jobsites to supervising entire jobs, hiring/firing, swinging a hammer, layouts, etc. etc..
My foray into starting my own construction company started almost accidentally. I built an addition on to my sisters house and her visitors were impressed by the work and asked me to do some work for them. That led to me taking a job gutting an entire cottage to the framing and rebuilding it.
I really do love the business, the trade, the interaction, the stress and the headaches. When my plate is overflowing I feel very much alive. I love problem solving on the fly (last minute customer colour changes, material delays, etc. etc.) and I am doing well at managing it all effectively when things do go wrong. It’s not often things go wrong but when something is not on schedule I can deal very effectively.
My “customers” thus far have been very satisfied with the work of my crew and myself as I really do strive to produce the best work budgets will allow (some of my customers had smaller budgets than others) and I go the extra mile if I can.
With all of this being said and the construction season in my neck of woods bearing down FAST I’m curious as to drumming up some more work and some marketing tips that the “pro’s” might have.
Is it appropriate to ask my past clients for referrals or testimonials? Would an ad in the local (only one actually) be productive?
I really would like to make a go of this because I would like to provide secure continous work for my crew and I just really enjoy the work. I want more of it!
Any and all tips, advice or ‘real talk’ is welcome and much appreciated! I love working with older folks and learning from their experience and I enjoy the ideas of the younger crowd as well.
Thanks for your time!
Thomas, New owner of Indian Line Construction 🙂