Understand brand marketing to spend wisely on your next refrigerator, range, or dishwasher.
Synopsis: Just how much better is a $1800 dishwasher than a $500 dishwasher? Will a Sub-Zero refrigerator keep your milk colder than one from Whirlpool? In this article, contributing editor Sean Groom investigates how brand marketing impacts your choices—and your budget—when you shop for kitchen appliances. He explains how manufacturers target different consumers with different features, and how pricing is used to keep buyers within a manufacturer’s brand. Taking a close look at the three main categories of kitchen appliances (cooktops, stoves, and ranges; refrigerators; and dishwashers) he spells out what features and performance buyers are likely to find no matter what their price point.
Whether you’re building a new kitchen or updating the appliances in your old one, you’ll quickly discover a dizzying universe of proliferating product lines and models with only slight differences between them—leaving you wondering how to get the best value for your dollar.