I was thinking on the long ride home Sunday…
A lot of potential customers out there need to understand more about this biz.
If for no other reason than to steer them away from the Bottom-feeders.
How about a short handout that I/you could give to peeps
some thing like “Why I need to charge XX$ per hour”
or Value vs Price…
just a little education to ease the sticker shock…
stuff like: You want me to stand behind my work?
you want me to be in business next year or 5 years from now?
you want me to bring all the tools and supplies and knowledge to your job?
Quality work requires,Quality time, Good tools, top notch materials, and extensive experience, all of which are worth what you pay for them…
The wording can be reworked a little and there are many more points to make.
whaddya think boys nad girls???
I have no comment…
Replies
Tony,
This "my price v. others" situation is something all new guys face. The important thing to remember is price does matter, but it's not the only deciding factor. This is what you seem to want to convey to potential customers.
Quite a while ago I too felt some written propaganda was necessary to educate clients. I never came up with the wording. There's a blurb on my business card stating something on the order of "for those who appreciate the most unique in wood construction and design"-call me. Short and simple, immediately bringing out the quality offered, compared to the "low low" prices some advertise.
I think any publication you do should highlight what sets you apart from the rest, not really dwelling on the reasons for your pricing. It would appear to the customer that you are on the defense from the get-go, trying to justify why you cost X.
Remember, good restaurants don't try to justify the higher price than Mickey D's, they just produce that quality meal.
.
A great place for Information, Comraderie, and a sucker punch.
Remodeling Contractor just outside the Glass City.
Quittin' Time
The concept is not bad ( informing the customer) but I think it would be a bad idea to concentrate on the financial end.
There is a huge difference between establishing value and defending price.
Quality work requires,Quality time, Good tools, top notch materials, and extensive experience, all of which are worth what you pay for them...
What does the last part of this sentence do???? It gets the customer to concentrate on price. Read the sentence with and without that part. To me there is a big difference.
Bowz
Other things to include would be warranty and trustworthyness as these are the things needed to establish a long term relationship.
Proper insurance documentation might be the way to start the pamplet off so that it feels more comprehesive.
Another idea is to include a guideline for maintanance and a contact list of for the subs working on the house.This booklet could have a section to log in the work done.
ANDYSZ2
WHY DO I HAVE TO EXPLAIN TO FRIENDS AND FAMILY THAT BEING A SOLE PROPRIETOR IS A REAL JOB?
REMODELER/PUNCHOUT SPECIALIST